Case Study: Mouthwatchers
Mouthwatchers: Unlocking Commodity Revenue in a Competitive Category
Revenue Growth
%
Total Ad Cost Per Sale
%
Page View Increase
Followers Reached
Clicks Generated
Orders Generated
Brand Overview
Mouthwatchers is a functional oral healthcare brand dedicated to pioneering and producing premium, technologically advanced dental hygiene products that redefine oral care. Their premium product line includes a manual toothbrush with soft, ultrafine, silver-infused bristles and 100% naturally-sourced toothpaste known for its remarkable whitening results.
The Challenge
Expanding market share in a crowded product category with limited long-tail keyword targeting options posed a significant challenge. Effectively conveying unique selling propositions within this competitive market further complicated the task. Additionally, the brand required the budget to stay within 15% of revenue.
The Solution
Albert Scott proposed targeting customers higher in the funnel via marketing programs like Amazon Creator Connections and PR media, using engaging content to effectively present product features and convey the brand’s message to prospective customers.
How We Did It
Diverse Ad Types
We leveraged diverse Amazon ad types for retargeting and brand defense to convert potential customers.
Increased Brand Affinity
Aggressive in-brand advertising boosted subscribe-and-save customers, fostering brand affinity in the competitive category.
The Results
7-Figure Growth
Albert Scott is on track to 5X sales for Mouthwatchers, while consistently achieving seven-figure growth.
#1 Best Seller
Mouthwatchers’ product positioning continues to be elevated in the toothbrush category, recently achieving the #1 best-selling toothbrush in the Manual Toothbrush category.
Low Ad Spend
Remarkably, this was all achieved while maintaining ad spend below 15% of total revenue, ensuring profitability throughout.
Conclusion
Albert Scott’s strategic use of PR and influencer media, combined with aggressive brand defense and retargeting, significantly boosted Mouthwatchers’ market position and revenue.
This case study demonstrates the effectiveness of innovative marketing solutions in a competitive producte category.