Case Study: Atlas Olive Oils
Atlas Olive Oil: The Best Selling Olive Oil on Amazon
Best Seller in Olive Oil
Annual Amazon Revenue
%
Market Share in Category
%
New-to-Brand Customers
%
Repeat Purchase Rate
%
Subscribe & Save Growth
Monthly growth over 5 years
%
New-to-Brand Customers
Brand Overview
Atlas Olive Oils is a premium olive oil brand produced in Morocco at the foothills of the Atlas Mountains. With over 1.4 million olive trees and multiple award-winning product lines, the brand had strong fundamentals — but lacked control and strategy on Amazon.
Prior to working with Albert Scott, the brand was primarily sold through unauthorized third-party sellers, with no unified growth strategy or control over pricing and positioning.
Today, Atlas is one of the most dominant premium olive oil brands on Amazon, generating over $36M annually and capturing 18% of the entire category
The Challenge
Atlas Olive Oils had a premium product, but faced key challenges on Amazon:
- Premium pricing without full control over positioning or distribution
- Reliance on unauthorized resellers, impacting pricing consistency and brand equity
- Content that didn’t effectively communicate value or drive conversion
- No structured advertising strategy across: New-to-brand acquisition, Retargeting, Repeat purchase and Subscribe & Save
As a result, the brand was not fully capturing its growth potential on Amazon.
The Solution
Albert Scott restructured Atlas Olive Oils’ Amazon business to establish control, improve conversion, and build a scalable growth engine.
We launched § brand-owned Amazon seller account, rebuilt listings, and implemented a full-funnel strategy designed to acquire, convert, and retain customers at scale.
How We Did It
Albert Scott rebuilt Atlas Olive Oils’ Amazon business with a focus on control, conversion, and scalable growth.
-
We first eliminated unauthorized resellers and re-established control over pricing and distribution, allowing the brand to operate and scale as a true premium product.
-
We then rebuilt the conversion engine — upgrading listings with high-performing creative, keyword-driven SEO, and A+ content designed to educate and convert. This directly drove significant new-to-brand customer growth.
-
Next, we implemented a full-funnel advertising strategy across new customer acquisition, retargeting, and Subscribe & Save expansion, creating a system that drives both conversion and long-term customer value.
-
Finally, we leveraged Amazon Brand Analytics, AMC, and AI-driven optimization to identify demand shifts early and aggressively capture market share.
The Results
Atlas Olive Oils is no longer competing in the category — it’s leading it.
The brand scaled from $60K/month to $3M/month, reaching over $36M in annual revenue while growing 66% year-over-year and adding more than $10M in a single year. Despite maintaining a premium price point, Atlas continues to dominate, capturing 18% of the category and holding the #1 Best Seller position in olive oil.
This growth is driven by strong new customer acquisition and a high-retention model, with repeat purchase rates exceeding 34% and a rapidly expanding Subscribe & Save base — creating a durable, compounding revenue engine.§
Conclusion
Albert Scott didn’t just grow Atlas — it turned it into a category leader on Amazon.
This case study demonstrates the effectiveness of innovative marketing solutions in a competitive product category.
Your Dream Sales Are So Close!
Talk to an Amazon Expert
"*" indicates required fields