Case Study: Atlas Olive Oils
Atlas Olive Oile: The Best Selling Olive Oil on Amazon
Best Seller in Olive Oil
Annual Amazon Revenue
%
Market share in category
%
New-to-Brand Customers
%
Repeat Purchase Rate
%
Subscribe & Save Growth
Monthly Growth over 5 Years
%
YoY Growth (2025)
Brand Overview
Atlas Olive Oils is a premium olive oil brand produced in Morocco at the foothills of the Atlas Mountains. With over 1.4 million olive trees and multiple award-winning product lines, the brand had strong fundamentals — but lacked control and strategy on Amazon.
Prior to working with Albert Scott, the brand was primarily sold through unauthorized third-party sellers, with no unified growth strategy or control over pricing and positioning.
Today, Atlas is one of the most dominant premium olive oil brands on Amazon, generating over $36M annually and capturing 18% of the entire category.
The Challenge
Atlas Olive Oils had a premium product — but faced key challenges on Amazon:
Premium pricing without full control over positioning or distribution
Reliance on unauthorized resellers, impacting pricing consistency and brand equity
Content that didn’t effectively communicate value or drive conversion
No structured advertising strategy across: New-to-brand acquisition, Retargeting, Repeat purchase and Subscribe & Save
As a result, the brand was not fully capturing its growth potential on Amazon.
The Solution
Albert Scott restructured Atlas Olive Oils’ Amazon business to establish control, improve conversion, and build a scalable growth engine.
We launched a brand-owned Amazon seller account, rebuilt listings, and implemented a full-funnel strategy designed to acquire, convert, and retain customers at scale.
How We Did It
Albert Scott rebuilt Atlas Olive Oils’ Amazon business with a focus on control, conversion, and scalable growth.
We first eliminated unauthorized resellers and re-established control over pricing and distribution, allowing the brand to operate and scale as a true premium product.
We then rebuilt the conversion engine — upgrading listings with high-performing creative, keyword-driven SEO, and A+ content designed to educate and convert. This directly drove significant new-to-brand customer growth.
Next, we implemented a full-funnel advertising strategy across new customer acquisition, retargeting, and Subscribe & Save expansion, creating a system that drives both conversion and long-term customer value.
Finally, we leveraged Amazon Brand Analytics, AMC, and AI-driven optimization to identify demand shifts early and aggressively capture market share.
The Results
Atlas Olive Oils is no longer competing in the category — it’s leading it.
The brand scaled from $60K/month to $3M/month, reaching over $36M in annual revenue while growing 66% year-over-year and adding more than $10M in a single year. Despite maintaining a premium price point, Atlas continues to dominate, capturing 18% of the category and holding the #1 Best Seller position in olive oil.
This growth is driven by strong new customer acquisition and a high-retention model, with repeat purchase rates exceeding 34% and a rapidly expanding Subscribe & Save base — creating a durable, compounding revenue engine.
Conclusion
Albert Scott didn’t just grow Atlas — it turned it into a category leader on Amazon.
This case study demonstrates the effectiveness of innovative marketing solutions in a competitive product category.