Introduction
Amazon is the largest marketplace in the world—and for brands, it’s also the most competitive. Partnering with the right agency can make or break your success, but the first question every brand asks is simple: What’s the price? Amazon agency pricing depends on services, models, and scope. For smaller brands, entry-level retainers may start near $1,500/month, while enterprise-level partnerships can easily surpass $25,000. Below, we’ll break down models, ranges, and real case studies to give you a clear picture of what investing in an agency really looks like.
What Services Do Amazon Agencies Offer?
Amazon agencies vary widely in their scope. Some offer limited, single-focus support—for example, managing only advertising or listing optimization—while others provide comprehensive, end-to-end solutions that cover every aspect of Amazon growth.
Common services include:
- Listing optimization, creative content, and storefront design (titles, bullets, A+ content, images, video, and Brand Store layout)
- Brand registry setup and management
- SEO and keyword research to improve organic visibility
- Advertising management (Sponsored Products, Sponsored Brands, DSP)
- Inventory strategy, FBA logistics guidance, staging, and prep
- Technical back-end support (flat files, case management, compliance, and troubleshooting)
- Reporting, dashboards, and performance analytics
- Dedicated account management
A true full-service Amazon agency typically offers all of the above—seamlessly integrating creative, operational, and advertising expertise to drive sustainable growth.
Albert Scott exemplifies this approach. As a full-service Amazon agency, Albert Scott supported Guylian across the entire spectrum: from content development and logistics solutions for meltable products, to platform control, advertising strategy, and execution—ultimately helping the global chocolate brand grow sales, enhance visibility, and maintain cost efficiency. This holistic partnership demonstrates the impact of a truly integrated Amazon strategy.
Pricing Models Agencies Use
Every brand has different needs, and agencies price their services accordingly. The most common pricing structures include:
- Flat monthly fee – Best for predictable, ongoing management. This model is often used when work involves consistent, repeatable tasks such as catalog maintenance, reporting, or moderate ad management.
- Project-based – Ideal for one-time needs like launches, audits, or seasonal campaigns.
- Percentage of ad spend – Common among agencies that primarily focus on Amazon Ads management. Typically 10–20% of the monthly media budget.
- Percentage of sales – Usually reserved for brands with existing revenue on the platform; aligns compensation directly with sales performance.
- Hybrid – A base retainer combined with performance-based bonuses. This is the most common model for established brands looking to scale while maintaining accountability.
- Hourly consulting – Less common, but useful for niche projects or troubleshooting specific challenges.
These models offer flexibility depending on a brand’s size and goals. For instance, a flat fee provides cost predictability, while a sales- or performance-based model ties agency success directly to brand growth.
Typical Pricing Ranges
- Starter brands ($1,500–$3,000/month): Younger or newly launching brands typically engage for lighter optimization or initial setup work.
- Mid-level brands ($5,000–$10,000/month): Brands with existing sales that need ongoing management to stabilize and grow.
- Enterprise brands ($15,000–$25,000+/month): Established brands already generating significant Amazon revenue and requiring a full-service team and dedicated strategic support.
Case Study: When Rufus Teague made the decision to take Amazon inhouse and expand their BBQ sauce offerings on Amazon, they needed full-service account management. With existing Amazon revenue, multiple SKUs, and category complexity, they landed in the Moid-level range. The investment paid off with increased visibility and faster sales velocity and a dedicated team of experts managing every piece of their Amazon business.
Factors That Influence Pricing
No two brands are the same, which is why pricing scales.
- Number of SKUs – managing 5 SKUs is very different from managing 500.
- Ad spend volume – higher spend requires deeper campaign oversight.
- Creative requirements – premium brands like Magmod needed rich visuals and video, raising creative costs.
- Category complexity – regulated categories (like supplements) demand additional compliance.
- Agency expertise – proven agencies with strong track records command higher retainers.
These factors explain why Amazon agency pricing can range so widely, even within the same category.
Pros and Cons of Pricing Models
Flat fee: Predictable and budget-friendly, but the level of support doesn’t always scale with success. Often used for predictable, ongoing management tasks where the workload remains consistent.
% of ad spend: Tied directly to brand-controlled ad budgets, this model ensures optimization focus but isn’t impacted by overall sales growth or decline. It’s common among agencies that specialize primarily in advertising, often overlooking broader operational or strategic needs that drive brand-wide success.
% of sales: Aligns incentives between agency and brand, however, if not structured carefully, profitability can easily be overlooked as sales growth doesn’t always translate to margin growth, making transparency and trust in reporting essential.
Hybrid: Combines the stability of a retainer with the growth motivation of performance-based compensation. Most common among established brands looking to scale sustainably while keeping accountability tied to results.
How to Evaluate Proposals
When reviewing agency proposals, cost is only one piece of the puzzle. Look beyond pricing to evaluate scope, deliverables, communication, and reporting cadence — and always ask for real examples of measurable success.
With Healthy Heist, Albert Scott focused on driving repeat customer purchases and efficient acquisition through a combination of optimized listings, highly targeted PPC campaigns, and aggressive Subscribe & Save tactics. This strategy ensured that initial launch spend was justified by sustainable, recurring sales and positioned the brand for long-term, profitable growth rather than short-term wins.
Results like these demonstrate the value of a true strategic partner — not just a line item on a proposal.
ROI: How to Know You’re Getting Value
The right agency proves its worth through measurable results. Key metrics include ACoS, TACoS, ROAS, Click-through rate, conversion rate and share of voice.
Example: After a creative overhaul and PPC optimization, Barnetts Michel Et Augustin cut their ACoS while driving organic growth. ROI should always be tied back to revenue and brand equity—not just clicks.
Independent research confirms that brands working with professional Amazon partners consistently outperform DIY approaches, with stronger profitability and higher conversion rates.
Best Practices for Negotiating
- Bundle services to reduce per-SKU costs.
- Test performance with a short trial scaling up
- Avoid long term commitments.
- Offer growth-based incentives to keep agencies aligned with sales goals.
- Clarify contracts to avoid hidden costs or scope disputes.
FAQs
How much does an Amazon agency cost on average?
Most fall between $3,000–$15,000/month, with enterprise pricing higher.
Can I Start Small?
Yes — many agencies offer starter audits or limited campaigns beginning around $1,500. These are ideal for brands looking to test the waters or establish a foundation before scaling.
However, more advanced, full-service agencies typically start in the $3,500–$5,000/month range, reflecting the deeper strategic, creative, and operational support required to drive measurable growth.
Which pricing model is best?
It depends on your growth stage. Flat fees fit steady basic management, % of spend works for scaling ad budgets, and % of sales suits brands chasing aggressive executive level growth.
Conclusion
Amazon agency pricing is an investment in growth. Whether you’re an emerging brand or an established player, the right partnership gives you an edge in an increasingly competitive space. By understanding models, ranges, and ROI drivers, you can select a pricing structure that fits your business and accelerates success.
Citations
- Amazon Ads Support Center – Performance metrics (ACOS/ROAS definitions) Amazon Ads
- Marketplace Pulse – Third-party seller share at all-time high (market competitiveness context) Marketplace Pulse